US national healthcare provider
The lack of a centralised, independent quality process across multiple contact centre vendors was leading to a lack of consistency and negative CX outcomes for customers.
The challenge
Our client needed to centralise a quality process that was stretched across different contact centre vendors, individual state programmes and procedures.
Contact centre vendors would report on their own accuracy, but little confidence existed in the outcomes
The lack of consistent standards prevented results being compared fairly across organisations.
Agents used false efficiencies such as hot key comments, no notes, lack of detail and general information error when documenting cases, leading to repeat calls, increased handle time and a negatively impacted CX.
Solution
BPA Quality was taken on to undertake independent quality monitoring on behalf of the Client
A three-phase approach was developed to support the delivery of consistent standards and process improvement.
Phase 1: Build competencies and foundation
The focus for this phase was to provide our evaluators with the knowledge to become experts in our client’s business. With the complexities of health insurance, training is lengthy and required extensive audits and calibrations.
Phase 2: Strategic account management
Building a strong relationship is critical to our client’s success. We conduct regular conversations about all aspects of the operations, ensuring the client is fully informed and satisfied with production and quality.
Phase 3: Growth and sustained partnership
Success is gauged by the growth of engagement with our client. Through strong partnership, we have guided our client into new areas and continue to focus on greater business intelligence.
Outcomes
- Over 120,000 interactions evaluated annually
- Over 20 targeted quality insight reviews delivered to the Client in the first year
- Developed behavioural-based metrics to align quality results with CSAT and NPS scores
- Leadership notifications in place to spotlight immediate service recovery opportunities
- Targeted evaluation process developed to ensure client compliance with state and federal regulations
- Over 120,000 interactions evaluated annually
- Numerous recommendations submitted to update and improve client process documentation resulting in associate improvement and gained efficiencies
- Implemented a prospective evaluation process for new lines of business focused on member point of view and needs
- Proactive Business Intelligence analysis provided, resulting in cost savings, positive customer experience and increased value
On-going evaluation
This is a long-established relationship with a focus on continuously enhancing CX, employee engagement and business results.
Future direction opportunities identified for this client include:
- Increased foreign language support
- Targeted evaluation samples to focus on key business initiatives
- Expanding into more focused and targeted evaluations